The Sacramento Bee has a new blog on their website called “The Scoop”.

The truth is their “scoop” doesn’t give you any scoop at all about Sacramento.  The only scoop they are talking about is what they are going to do to change sacbee.com.  How boring!

I think they should adopt the Nike slogan of “Just Do It!” and spare us the agonizing details of the much needed remake.  Come on, it’s your website, just figure it out yourself and get on with it.

Here’s a direct quote from The Scoop at sacbee.com.  “Sacbee.com was last redesigned in the spring of 2006, and it’s become more than clear from user feedback and the complaints we hear in our own newsroom that our site needs improvement.  Among the top complaints we want to address is that users can’t find content they know we have.  A related complaint from users of the site: why don’t we report on certain topics.  Often we do have the content users ask for but with our current site it’s not always easy to find.”

We have content, but you just can’t find it.  How lame is that?  Oh sure blame the readers for not finding the content that interests them.  Did you ever stop to think that maybe readers can’t find the “good stuff” because it’s just not there?

For the real scoop about Sacramento you need to go to sacramentoscoop.com.