Apr 03 2009
2010 Honda Insight EX – review by Jeff Weidel
2010 Honda Insight EX
Power: 1.3-liter, 4-cylinder, 88 horsepower
Mileage estimate: 40-43 mpg
Price: $19,800-$23,100
Standard features include: antilock brakes; automatic climate control; 4-speaker, AM/FM in-dash single CD player with MP3 playback; power windows, doors, mirrors; keyless entry; rear defogger; rear windshield wiper
Review by Jeffrey Weidel
Linked together for years as the industry’s one-two punch, Honda and Toyota go head to head in practically every category. It never seems to matter which Japanese auto manufacturer produces the original model, because the other one quickly responds.
Although it entered the American market a year after the Honda Insight, the Toyota Prius instantly became the industry standard for the new hybrid era in 2001. And that’s how it remained over the next eight years when Toyota owned the hybrid wars, the Prius clearly the vehicle of choice.
But a decade after its original unveiling, Honda has finally got it right. Expect the Insight to now have the inside track in its hybrid battle with Toyota. The 2010 Insight came back reincarnated, now an attractive sedan that offers comparable gas mileage to the Prius, that is also a hatchback, comes at a cheaper price, and has better road mannerisms.
While the lowest priced Prius goes for $22,000, the Insight can be bought for $19,800 and even the loaded version isn’t all that expensive at $23,100.
So forget about your memories of the old Insight – most people already did. A strange design that was never well received was partly responsible for a mere 18,000 in sales over six years before mercifully Honda pulled the plug on its compact hybrid.
There’s plenty to like about the 2010 Insight, which gets an average of 42 mpg (Prius is around 46 mpg). With either vehicle, the gas mileage is fantastic. Honda says for every 15,000 miles of driving the Insight will save an extra 40 trips to the pumps.
Besides the obvious pluses of price and mileage, the Insight provides solid performance for a subcompact hybrid. It possesses a 1.3-liter, 4-cylinder engine that produces 88 horsepower. Additional power comes from the electric motor that adds 13 horsepower and can reach 30 mph without the aid of the gas engine.
No one is suggesting the Insight is perfect. Two common complaints are the backseat has limited spacing and the road noise is annoying. In my case, turn up the radio a little louder and the noise can be ignored. On the plus side, the front seat offers both good head and legroom.
There is also a fun factor that comes with the front-wheel drive Insight. It provides a firm ride, responsive steering and the braking is solid. In short, it’s a nice car to drive around town and even a trip into the mountains didn’t feel burdensome for this hybrid.

Correction (2nd Paragraph): HONDA (not Toyota) Insight and TOYOTA (not Honda) Prius.
Thanks for setting the Scoop straight. I fixed our model dyslexia.
Performance and looks are the number one thing I look for in a car. Of course price is right there as well. This vehicle just doesn’t offer the looks or power, to include a sporty look.
This car has so many negatives. Looks and overall appeal. I just can’t bring myself to see any value in looking a bit deeper at this car.
Performance and looks are the number one thing I look for in a car. Of course price is right there as well. This vehicle just doesn’t offer the looks or power, to include a sporty look.
Agreed. It certainly lacks in the power department and not a fan of its look, either.